Rockefeller Group Business Centers Blog

Finding An Affordable Startup Office in NYC

Posted by Yoko Uchida on Dec 6, 2016 3:44:37 PM

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New York City is one of the world's centers for thought leaders and entrepreneurs. Like-minded individuals get together in the city that never sleeps to bring their ideas to life. The city has one of the most vibrant startup cultures, and its business landscape is always changing. Sprawling coworking spaces become the first homes of many new companies. Industrial areas are converted to open space offices where creativity can roam free. What matters most in this evolving ecosystem of commerce is to find the right startup office for your budget, suited for your business needs. Here are few ideas that will help you along the way:

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Topics: Entrepreneur

4 Advantages of Turnkey Office Space in Manhattan

Posted by Robert Blaker on Nov 29, 2016 3:12:57 PM

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There are many different options for office space in Manhattan. Turnkey office space, also known as furnished office space, is a popular solution for small and medium-sized businesses The convenience and price of turnkey office space are what makes it such an attractive option for many businesses.

 

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Topics: Entrepreneur, Field offices

Challenges of Finding the Right Office Space in NYC

Posted by Robert Blaker on Nov 23, 2016 10:26:41 AM

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New York City is probably the most iconic city in the world when it comes to business. As the saying goes, “if you can make it here, you can make it anywhere.” One intimidating aspect of trying to get your business going in the city is navigating the commercial real estate landscape and the several hurdles to finding your perfect space. Let's look at some of the issues that small business owners can run into when trying to find office space in NYC.

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Topics: Entrepreneur

5 Essentials For A Great Branding Strategy

Posted by Yoko Uchida on Nov 17, 2016 12:21:37 PM

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It is paramount to define your company mission from the very start. That will not only help you gain your customers' trust, but will help you hire the right people who believe in your mission. You have to define your brand’s mission with everything you do. You and your team have to believe and live this mission, so that your brand can project further into your audience. It is essential to follow a few best practices in order to focus and keep your branding strategy consistent. When you cover those basics, you can build further with the specifics for your industry.

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Topics: Entrepreneur

Strategies for Online Startup Branding

Posted by Yoko Uchida on Nov 15, 2016 10:00:00 AM

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Marketing provides the toolset to build your startup brand and online marketing is the most cost-effective way to start building. You have to keep in mind that blogging and social media are free tools that are available to everyone. Their abundant use by startups is saturating the internet and reducing their effectiveness. Coming up with original long tail key phrases is not enough. Search algorithms are becoming smarter and look for authoritative sites and useful content. Contributing, social sharing and commenting are your base tool set to built your brand online but everybody is doing it. So what do you have to do to stay on the cutting edge of online brand development?

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Topics: Entrepreneur

Guide to Social Media for Law Firms

Posted by Yoko Uchida on Nov 10, 2016 10:00:00 AM

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Social media has grown into an integral part of just about any company with a good marketing strategy. In some industries, the integration of social media is natural and seamless. In other industries, companies have to abide by rules and regulations that are specific to that industry. In the legal profession, companies need to be thorough and cautious when publishing content. Law offices can disclose very little and are bound to confidentiality agreements. For the most part, you can post informative content that educates current and potential clients as to the nature of new regulations and education on the type of law in which you specialize. Social media is still a useful tool, as it builds trust with clients. The best channel for law offices is probably LinkedIn, because it is a network for professionals who seek contacts and information. Here is a list of good practices for social media for law firms:

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Topics: Attorneys

5 Low-Cost Marketing Strategies

Posted by Yoko Uchida on Nov 8, 2016 10:00:00 AM

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Small businesses often overlook their marketing budget and struggle to meet their long-term goals. One of the reasons is because traditional forms of marketing are expensive and it is hard to quantify their return on investment. It is your task as a business owner to find the right mix of marketing channels for your small business. Small businesses often rely on internet marketing, trade shows, and word of mouth. Large businesses rely on traditional marketing but also invest in blogging, social media, and email because of their good return on investment. Let's look at some low-cost marketing strategies that can help your business grow.

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Topics: Entrepreneur

Web Presence Strategy Tips for Small Businesses

Posted by Yoko Uchida on Nov 3, 2016 10:57:56 AM

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It has been widely accepted that businesses of all sizes should establish and maintain channels of internet marketing. Modern consumers choose to save time and do their shopping for anything from clothes to groceries online. They do their research on the web and are avid users of social media. Businesses have to be creative and forward thinking to improve their customers' experience, gain them as customers, and keep them as customers. You have to implement a web presence strategy for your marketing in the virtual world, but also invent new ways of delighting clients in order to stay ahead of competitors. There are a few basics to a web presence strategy, like having a blog and staying on top of social media, but what else should you do to be more competitive?

 

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Topics: Entrepreneur

5 Low Cost Ways To Grow Your Small Business

Posted by Yoko Uchida on Nov 1, 2016 10:00:00 AM

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Starting a business with limited resources is challenging. You may have a vast industry experience and a network of contacts that will facilitate your initial growth, but being diligent in all the low cost ways to promote your business is also paramount. In an exceedingly global economic climate, a lot of the marketing efforts of companies have shifted to the digital world. Internet marketing is one way to grow your business when you are on a tight budget. You should get involved in your local community and see what works best for your business model. Here are a few examples:

 

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Topics: Entrepreneur

Things To Consider When Choosing A Coworking Center In NYC

Posted by Yoko Uchida on Oct 27, 2016 1:25:16 PM

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There are several key decisions to make when starting your first company. One of them is the type of office space that best fits your business model. You can choose a home office and a remote team, but it is hard to forge your company culture that way. Many startups with limited budgets choose a coworking center in NYC where they share space with a multitude of other small businesses. This can be budget friendly and can work for some but may be challenging for others. Coworking centers are flexible and low cost alternative to private offices.

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NOT ALL OFFICE SPACES ARE CREATED EQUAL

Rockefeller Group Business Centers is built on the innovation and experience that distinguish our parent company, The Rockefeller Group International, Inc. More than 80 years ago, The Rockefeller Group developed the legendary Rockefeller Center complex and now manages Rockefeller Center’s west side properties as well as other high-profile real estate holdings across the United States. 

In keeping with The Rockefeller Group tradition of excellence, Rockefeller Group Business Centers provides stunning, fully-serviced office space, executive suites, virtual office plans and meeting rooms in Class A buildings throughout New York City.

 

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