Starting a business with limited resources is challenging. You may have a vast industry experience and a network of contacts that will facilitate your initial growth, but being diligent in all the low cost ways to promote your business is also paramount. In an exceedingly global economic climate, a lot of the marketing efforts of companies have shifted to the digital world. Internet marketing is one way to grow your business when you are on a tight budget. You should get involved in your local community and see what works best for your business model. Here are a few examples:
One of the most important ways to get more exposure for your brand is to have a consistent presence in the virtual world. A professional website with a company blog where you post articles about your company and industry is one of the most cost-efficient ways to delight current and future customers. Write about challenges from your company’s day-to-day, solutions to customer issues, fixes on vendor inconsistencies. Showing your customers that you are constantly looking for solutions makes you a trusted thought leader and most likely choice when they have to make a purchase.
Another very useful way to grow your potential audience is speaking at industry events. Being outgoing and putting your company on the front lines by offering insightful information about how you do things differently improves the image of your business. Mingling with other small business owners and listening to their approaches can create lasting relationships and future collaborations on projects. These connections can generate leads that you can convert to customers.
Utilize Virtual Office Space
One of the best ways to boost your company image when you are just starting out is to implement a virtual office space. Virtual offices come with a prominent address, administrative support and local area code telephone number, which all work to make your business look more professional. You can also utilize day offices when you need to meet your customers. This prestigious business environment will make a better first impression with your customers and make them more inclined to work with you.
Hire an Intern
When you are implementing your social media campaign, content strategy or email marketing efforts it is often a good idea to hire a student interested in gaining experience in your industry. Interns are a good way to expand your efforts while helping a student to get some hands on experience. You can structure your efforts in detailed guidelines and have them execute the day-to-day campaigns. That way you have an extra hand at a low cost and save time so you can focus on operations.
Ask for Referrals
A great way to gain more customers is to ask your existing ones to invite their friends to join and offer them some kind of a perk in return, like a one-month free subscription, a complimentary cookbook, or behind the scenes access. People love to get free gifts and tend to spread the word when that is a possibility. That way you turn your loyal customers into promoters of your business.