When it comes to running your own business, experience is certainly the best teacher, the second best is following in the footsteps of a great mentor. The written word of successful entrepreneurs and economists that can give you insights and inspiration. There is a plethora of business books out there, but there are few that can truly substitute a mentor and help you shape your business decisions into success. Here you will find books for enrepreneurs with cult followings, as well as new unorthodox approaches that have become best sellers in recent years.
We are all quick to fall in love with a great idea, but few of us will take action to put that idea to work. What drives the actions you take, both personally and professionally? Most importantly, how do you convince people that your way is the best way and inspire people to work hard to achieve your ideas? Is it your intelligence, extroversion, charisma, charm, or hard work that make people follow you and your ideas? Perhaps it is a combination of all of the above, the perfect recipe for success, combined with a great idea that inspires people to action. Your success depends on the means that you employ to achieve your goals.
A crisis is a learning and growing opportunity. For example, some investors consider the financial crisis of 2008 their biggest buying opportunity. Disasters come in different forms and can be very damaging on an emotional level if they are personal, or affect your self-esteem and lead to depression if they are work related. No matter the nature of the trouble, you should process it the best you can, drawing lessons and adjusting your mindset. Every struggle gives you an opportunity to look at things differently. For financiers, that could mean time to restructure and diversify. Personal struggles could rearrange your values and be a wake-up call to pursuing your dreams with more intensity. PR crises can prompt you to address outstanding issues laying a more solid foundation for future growth.
Video blogging has been around for while and is generating a huge amount of traffic, as well as a good part of marketing spending. Young, tech-savvy vloggers have generated millions of followers, are making a good living and some have acquired a celebrity status. They were the pioneers, but now online videos, YouTube in particular, are the center of many marketing campaigns. This is where millennials prefer to search for entertainment, news, and education. And this is where marketers go to meet them. YouTube is the third most popular site in the world and is second only to Netflix in North America in terms of generated traffic. Projections show that it has plenty of room to grow and that is what it will be doing in 2017.