Rockefeller Group Business Centers Blog

How To Turn Disasters Into Opportunities

Posted by Milen Vasilev on Feb 9, 2017 12:17:45 PM


A crisis is a learning and growing opportunity. For example, some investors consider the financial crisis of 2008 their biggest buying opportunity. Disasters come in different forms and can be very damaging on an emotional level if they are personal, or affect your self-esteem and lead to depression if they are work related. No matter the nature of the trouble, you should process it the best you can, drawing lessons and adjusting your mindset. Every struggle gives you an opportunity to look at things differently. For financiers, that could mean time to restructure and diversify. Personal struggles could rearrange your values and be a wake-up call to pursuing your dreams with more intensity. PR crises can prompt you to address outstanding issues laying a more solid foundation for future growth.

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Look beyond the panic

The first thing to remember when disaster strikes is to keep a cool head. You have to keep in mind that struggles, setbacks, and crises are an investable part of life. Even though your instincts may prompt you to power down and give up, you have to fight that urge and take a constructive look at things. In moments of extreme professional or personal hardship, it is important to take a step back, take council from the people in your circle that you trust and recalibrate your perspective. Finding a new balance helps you stay calm and aids in recalculating your agendas, whether they are emotional or professional. Times of crisis require utmost attention and, if addressed appropriately, can lead to innovative and creative breakthroughs that strengthen your organization.

Think outside the rules

When disasters strike it usually means that the current set of rules and formulas that govern an entity or system have failed in some way. Although you have to keep to your structure and be careful not to incite panic, you should think outside the rules and framework of the system you work in. Often unorthodox approaches (original or borrowed from other industries or individuals) can help you find a quick fix for your struggles or at least subdue the negative effects while you are building a sustainable solution. By being proactive in searching for alternative solutions, you will promote confidence in your team and inspire them to think outside the box as well.

Take advantage of lowered competition

In times of crisis, companies usually cut down on marketing and sales efforts and stick to their core revenue drivers. You can lay off employees, move to smaller offices, reduce research and development, which puts you on the defense. Successful, level-headed leaders understand that these times are the greatest opportunity to grow and learn. Sometimes these situations create opportunities to expand. If your books have been balanced up to the crisis, you can take advantage of the low competition and expand as much as your resources allow you. You can enter new markets, buy new assets, and find talented employees at a much lower cost. This way you are setting yourself up for a growth spurt after the crisis is over.

Learn to cut costs and think ahead

Slumps in demand and market share can be very informative in terms of your resource allocation. As your business grows and you expand your management team and delegate responsibilities, a certain degree of inefficiency may develop in aspects of your business. Lean times can teach you how to introduce a degree of austerity to resource allocation and use. In the long run, this will improve your profit margins and free capital for investment or long term agendas. Even after the crisis is over you will have learned how to run your company more efficiently and will already have a head start. Once business goes back to normal you will be in the best shape to take advantage of booming markets.

Topics: Entrepreneur


Rockefeller Group Business Centers is built on the innovation and experience that distinguish our parent company, The Rockefeller Group International, Inc. More than 80 years ago, The Rockefeller Group developed the legendary Rockefeller Center complex and now manages Rockefeller Center’s west side properties as well as other high-profile real estate holdings across the United States. 

In keeping with The Rockefeller Group tradition of excellence, Rockefeller Group Business Centers provides stunning, fully-serviced office space, executive suites, virtual office plans and meeting rooms in Class A buildings throughout New York City.




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