3 Inspiring Lessons Entrepreneurs Can Learn from The Macy's Day Parade
Yes, it’s that time of the year again! The holiday spirit is filling up New York City. One of the holiday staples in the city is, of course, the Macy’s Day Parade, but as a business owner you may be wondering what it takes businesses to create such a holiday staple and pop culture icon around a brand. How did the Macy’s Day Parade start and what are some of the lessons entrepreneurs learn from it? Well, read on and find out some things we can learn from Macy’s this holiday.
Emphasis on Community
Macy’s Day Parade started with Macy’s employees marching to celebrate the American holiday in the early 1920s. The march included Central Park Zoo’s live animals along with other floats and people dressed up in costumes. It wasn’t originated with an intention to promote the company, rather it was started because the employees purely wanted to share and celebrate good times with the rest of the world. Result? It drew a lot of people and was such a success.
Just Do it and Go All In
The parade drew a large crowd and was such a success that Macy’s declared it a holiday tradition. The result, the Macy’s Day Parade has been a holiday tradition since 1924, which is almost a century. So, whatever you do, just go for it, put your own stamp on it, and own it. Just decide that you will deliver. The Parade was televised locally in 1946, then nationally one year later. In 1979, NBC received an Emmy for outstanding Achievement for broadcasting the Parade live. The Macy’s Day Parade eventually became an American holiday staple as a result of that decision to go for it.
Once you decide to own it, then you need to deliver. More importantly, deliver consistently. Macy’s day parade was brought to a halt during World War II from 1942 to 1944 because of the rubber and helium shortages. Balloons were deflated and donated to the government to be used for the war effort, but other than war time, Macy’s Day Parade has been held consistently for almost a century. That consistency with the Macy’s Day Parade was a big factor in becoming an American holiday staple in popular culture. In the end, consistency wins.
Rockefeller Group Business Centers offer a great view of the Macy's Day Parade, The Rink At Rockefeller Center and The Rockefeller Center Christmas Tree.