Rockefeller Group Business Centers Blog

NYC Office Space: Why Your Office Location Is A Marketing Tool

Posted by Yoko Uchida on Sep 22, 2016 10:32:00 AM



There are many aspects to a company that define it as successful. Diligence in choosing the right location for your business is certainly at the top of the list. Your company's success is in your hands with every decision. This could mean anything from hiring a new team member, establishing a new credit line, or moving into a new space. Small business owners invest a lot of time and effort into making those decisions and when it comes to choosing a new home for their business, being well informed is paramount. When it comes to New York office space, the right location can be an invaluable marketing tool.


Location Helps Create Image

Your office location is a marketing tool because it serves as the face of your business. The cost and benefits of an investment in location have to be carefully considered and fitted to the needs and size of the business. A prestigious office location is a serious investment that can lead to capturing more contracts. Solutions come in all sizes, from full service offices to shared office space or virtual office packages that come with the same valuable address and access to day offices and meeting rooms.


Inspire Positive Feelings and Associations in Your Customers

When your clients visit for a meeting, their first impressions start to build from the moment they look up your NYC office space on Google. Those impressions continue to build as they step to the doors of your office. For small and medium size businesses, a location that inspires trust in their clients (even before they meet them) is an incredibly valuable asset. Businesses should consider a prestigious location as an investment that will increase their chances of securing more accounts, leading to sustainable growth.


Make Your Location Part of the Conversation

The main concern of small and medium sized business owners is building and growing their business. Generating leads can sometimes be a challenge and converting those leads into paying costumers, even more so. Starting the conversation with an invitation to your prestigious New York office location can make all the difference. Choosing the right NYC office space with the amenities that facilitate growth like a respected address, personalized telephone answering, picturesque meeting rooms, and administrative support, allows a small business to market itself better to potential costumers and aids the process of capturing and converting leads into sustained clients.


See Our Office Space Comparison Guide


Rockefeller Group Business Centers is built on the innovation and experience that distinguish our parent company, The Rockefeller Group International, Inc. More than 80 years ago, The Rockefeller Group developed the legendary Rockefeller Center complex and now manages Rockefeller Center’s west side properties as well as other high-profile real estate holdings across the United States. 

In keeping with The Rockefeller Group tradition of excellence, Rockefeller Group Business Centers provides stunning, fully-serviced office space, executive suites, virtual office plans and meeting rooms in Class A buildings throughout New York City.




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