Video blogging has been around for while and is generating a huge amount of traffic, as well as a good part of marketing spending. Young, tech-savvy vloggers have generated millions of followers, are making a good living and some have acquired a celebrity status. They were the pioneers, but now online videos, YouTube in particular, are the center of many marketing campaigns. This is where millennials prefer to search for entertainment, news, and education. And this is where marketers go to meet them. YouTube is the third most popular site in the world and is second only to Netflix in North America in terms of generated traffic. Projections show that it has plenty of room to grow and that is what it will be doing in 2017.