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Vlogging On The Rise: How To Start A YouTube Channel

Posted by Milen Vasilev on Feb 7, 2017 10:00:00 AM

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Video blogging has been around for while and is generating a huge amount of traffic, as well as a good part of marketing spending. Young, tech-savvy vloggers have generated millions of followers, are making a good living and some have acquired a celebrity status. They were the pioneers, but now online videos, YouTube in particular, are the center of many marketing campaigns. This is where millennials prefer to search for entertainment, news, and education. And this is where marketers go to meet them. YouTube is the third most popular site in the world and is second only to Netflix in North America in terms of generated traffic. Projections show that it has plenty of room to grow and that is what it will be doing in 2017.

 

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The Technical Essentials

It is relatively easy to start a YouTube channel. Making it popular is where the real work begins. First, you'll need a Google account. Here you can follow the steps to creating a business channel where you can post your video content. Similar rules apply to YouTube as to any other social media channel, you have to fill in your profile information with your company mission, logo, slogan, contact information etc. SEO is also part of video blogging, so be sure to optimize your videos around a central key phrase. In the settings of your channel, you can find options like watermarks and clickable text you can put on your video as well as customizable prompts to follow your channel. These call-to-actions are important because your followers will be the foundation of your presence here.

Choose a Theme for Your Channel

Once your canvas is set, you have to choose the type of content you want to share. You want something related to your brand, product, or service. Depending on your audience and target market, you can go with educational, helpful, tutorial, humor, or just about any theme that you deem appropriate to your mission that is catchy enough to attract an audience. For example, if you are a travel agency, you may want to post a video of a beautiful beach resort shot with drone footage to excite your viewers. Build your channel around the mood you want your brand to evoke and you will attract the right audience.

Engage and Distribute

Once your channel is ready, you have a few videos and have gotten the flow of things it is time to promote your content. Make sure you engage your audience in conversation, respond to comments, and follow the best practices associated with other social media channels. Embed your videos on your blog with a catchy tagline or short paragraph introducing them to your existing followers, share them on your other social media channels. Include your new videos in your email campaigns and pitch them to partner blogs to republish on their sites. Use every channel of distribution that is available to you in order to grow your reach. Video content is on the rise and if you execute your vlogging diligently and intelligently it will become a valued element of your marketing mix.

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