For small business owners, acquiring new clients is one of the most critical jobs. But generating leads and closing deals are just the beginning. You cannot forget retaining the customer base is as important as obtaining them. Here are some helpful tips on how to win new clients and ways to build relationships with them.
Build a website with SEO keywords
Creating a professional website is the first priority for you to get started. It is the fundamental entrance for your potential customers to find you through specific keyword search terms like “New York City lawyer,” or “Manhattan freelance writer”, whatever your niche may be. Understanding how keywords work and being specific will lead you to the qualified audience you want to build a relationship with.
Even though we are seeing a shift to digital in the marketing field, word-of-mouth is still the most effective marketing channel for small businesses. Ask the people around you such as your colleagues and existing clients for word-of-mouth referrals, to people you want to reach out to in certain industries or companies. This personal approach in your circle is one of the best ways to build relationships with your customers and clients.
Trusted relationships don't just happen. It takes time to cultivate and reinforce.
As a business owner, you need to stay connected with your clients and continuously give them value. Another one of the great ways to build relationships with your customers is to use customer relationship database software to track your prospecting leads, such as Salesforce, Hubspot or Nimble. Keep updating the records about who you contacted, when, and what their answers were. This will make it easier to remember to follow up, and will jog your memory as to what you need to follow up about in the future.